Since 1997

Twenty-five years of automating image quality at scale

We build the image-processing automation behind newspapers, catalogue publishers, retailers and creative teams in 59 countries. Every day, our software processes hundreds of thousands of images so the people producing them can focus on the work that actually needs a human eye.

From Hasselblad heritage to industry standard

Pixometry started life as Elpical Software, founded in 1997 through a management buyout from Victor Hasselblad, the storied Swedish camera company whose name is synonymous with precision imaging. That heritage still runs through everything we build: a deep respect for how images are actually made, and where the technical difficulty sits.

Over the next two decades, our on-premise software product, Claro, grew from a specialist tool into the industry standard for automated image correction in newsrooms and print shops. Today Claro handles art-department workflows at outlets ranging from small regional dailies to the world's largest newspapers, including The New York Times.

Pixometry Cloud is the next chapter. Same processing pipeline, same engineering team, delivered as a fully-managed cloud service, with a REST API, InDesign plugin, Enfocus Switch integration and a desktop hot-folder app. Whether you process ten images a month or ten thousand per hour, the setup is the same: a browser, an API key, and your existing workflow.

A striking portrait of a man with cyan paint stripes across his face — Pixometry brand image
A familiar face, if you've been paying attention.
1997
Elpical Software founded via management buyout from Hasselblad
2000s
Claro becomes the standard image-automation tool for European newspapers
2020s
Claro reaches U.S. newsrooms including The New York Times
Now
Pixometry Cloud brings the same engine to teams of every size

By the numbers

Signals of what we've built up over the years, and what we're still doing every day.

25+
years in image-processing R&D
59
countries where our software runs
100 000s
images processed every day
2
offices, Netherlands and Germany

What we build

One image-processing engine. Multiple ways to reach it.

Pixometry Cloud

The SaaS product. Web app, REST API, credit-based billing. From single users to enterprise fleets.

InDesign plugin

Enhance every placed image in InDesign without leaving the layout. Available on Adobe Exchange.

Enfocus Switch app

For print-workflow shops running Switch. Pixometry runs as a Flow element with variable-driven channels.

Claro (on-premise)

The original product, deployed at the largest newsroom art departments where on-prem is a hard requirement.

Where we are

Dutch-engineered, European-grounded, globally deployed.

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Headquarters: Doetinchem, Netherlands

Transportweg 12
7007 CN Doetinchem
Netherlands

Home of Elpical Software B.V. and where all our software engineering happens. Every line of Pixometry code is written by our in-house Dutch team.

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Regional office: Nürnberg, Germany

Felsenstraße 43
90449 Nürnberg
Germany

Serving the German-speaking market, home to some of our longest-running publishing customers, including the Presse-Druck media group in Augsburg.

Want to talk to us?

Whether you're evaluating for a small team or coordinating a large publishing workflow, we're happy to walk you through what's possible. Or just start a free trial and try it yourself.

Contact us Free trial